Privacy Policy

Last updated: October 29, 2026

Reelora ("Reelora", "we", "us") is a Shopify app that lets merchants add shoppable videos, stories, product-page reels, playlists and reel pop-ups to their online store. This policy explains what information the app collects, why, and what we do with it. It applies to merchants who install Reelora and to shoppers who visit a store that uses it.

1. Information we collect

From merchants, through Shopify

When you install Reelora, Shopify gives the app:

• your store's domain, name, contact email, phone number, currency and time zone, and the store owner's name;
• an access token that lets the app call the Shopify Admin API for your store only.

While you use it, the app accesses your store through Shopify's API to:

• read products and their availability, so you can tag products in videos and show them on the storefront;
• read orders, to tell you which sales came from your videos (see "Order data" below);
• read and write files in your store's Shopify Files, where your videos and thumbnails are stored;
• read your live theme's settings, only to check whether Reelora's blocks and app embed are switched on (also when you publish a new theme, so we can tell you if Reelora's widgets aren't on it).

The app also notes when you last opened it, so that setup emails aren't sent while you are using it, and keeps your email choices and a record of which emails it has sent you.

Content you create in the app

Videos you upload, pick from Shopify Files or import from a public Instagram reel link, plus the playlists, stories, quizzes, buttons, product tags and design settings you set up. Videos are stored in your own store's Shopify Files, not on our servers. Our servers keep a temporary copy only while a video is being processed, then delete it.

Billing information

Paid plans are charged through Shopify's billing system. We receive your plan, subscription status, charge amount and billing dates. We never see or store your card or bank details.

Information you send us

If you contact us through the app or fill in a form, we keep what you give us, such as your name, email address, phone number, store URL, role and message, so we can reply and support you.

Order data

When an order is placed in your store, Shopify sends the order to the app. We use only the line items, prices, taxes and the cart attributes added by Reelora's widgets, to credit the sale to the video and widget the shopper bought from. We store only totals (revenue and order counts per video and widget). We do not store the customer's name, email, address, phone number or payment details.

From shoppers visiting a store

• Anonymous usage counts. The widgets report events such as a video being shown, played or watched for some time, a product being clicked, or a product being added to the cart. These are recorded against the store, video, widget and product, not against a person.
• Cart attribution. When a shopper adds a product from a video, the widget adds a cart attribute naming the video, so the resulting order shows which video led to the sale. This lives in the store's Shopify cart and order.
• On the shopper's device. The Stories widget keeps a list of watched stories in the browser's local storage so it can show unwatched ones first. This never leaves the device.
• No tracking. Reelora sets no cookies, uses no third-party analytics or advertising tags, and does not build profiles of shoppers.

Like any web service, our servers and hosting provider process technical data such as IP address and browser type to deliver requests and protect against abuse. We do not use it to identify or track visitors.

2. How we use information

• to provide the app's features and show your videos and widgets on your storefront;
• to show your analytics dashboard (views, watch time, clicks, add-to-carts, revenue and return on investment);
• to manage your plan, apply its limits and process charges through Shopify;
• to answer your support requests and tell you about important changes to the app;
• to email you about your account and store (your free trial ending, a yearly plan renewing, and your videos missing from your theme) and, only if you turn them on in the app, setup tips in your first week, a note when your videos make their first sale, and a regular report. You can change or stop these in the app's Settings or with the link in any of these emails;
• to keep the app secure and to meet our legal obligations.

We use information only to provide the app's services, and only for the purposes above. We do not sell personal information, share it for advertising, or use it to train third-party models. We do not use personal information for automated decision-making that has legal or similarly significant effects on anyone.

3. Our role and our data protection commitments to merchants

For your shoppers' and customers' data, your store is the data controller and Reelora acts as your data processor: we process that data only on your behalf and on your instructions, which are the features you set up in the app. By installing Reelora you agree to this policy, which forms our data protection agreement with you. We:

• process only the minimum data needed for the app to work, and only for the purposes in this policy;
• keep it confidential and limit access to the people who need it to run the app;
• use only the service providers listed in section 4, under equivalent protections;
• help you respond to your customers' privacy requests;
• delete your store's data when you uninstall, as described in section 6.

If you need a signed data processing agreement, email us at the address below.

4. Who we share information with

We share information only with the services needed to run the app:

• Shopify, the platform the app runs on, including Shopify Files and Shopify Billing;
• Amazon Web Services, which hosts our servers in Mumbai, India;
• MongoDB Atlas, which hosts our database;
• Instagram, only when you import a reel: the app fetches that public reel's link from Instagram.
• Google (Gmail), which delivers the emails described in section 2: it receives your email address and the email itself.

We may also disclose information when the law requires it, or to a successor if Reelora is sold or merged, under the same protections as this policy.

5. Where your data is stored

Our servers are in India. If you or your shoppers are outside India, your information is transferred to and processed in India and by the providers listed above, with safeguards appropriate to the data.

6. How long we keep it

• Your store's data is kept while the app is installed.
• When you uninstall, Shopify notifies us 48 hours later and we delete everything we hold for your store: videos' records, widgets, quizzes, design settings, analytics, subscription records, messages, email choices and the record of emails sent, credentials and sessions. No email is sent to you after you uninstall.
• Records of video imports are deleted automatically after 1 day, and webhook delivery IDs after 7 days.
• Videos in your Shopify Files belong to your store and stay there after you uninstall. You can manage or delete them in your Shopify admin under Content → Files.

7. Security

Data is encrypted in transit (all traffic to the app uses HTTPS) and at rest (our database provider encrypts all stored data). Admin requests are authenticated with Shopify session tokens, Shopify's webhooks are verified by signature, and every request is restricted to the data of the store that made it. Access to our systems is limited to the people who need it to run the app.

No system is perfectly secure. If we become aware of a breach affecting your data, we will notify Shopify within 24 hours and tell affected merchants without undue delay.

8. Your rights

Depending on where you live, laws such as the EU and UK GDPR, the California Consumer Privacy Act and India's Digital Personal Data Protection Act give you the right to access, correct, export or delete your personal information, and to object to or restrict how it is used. To make a request, email us at the address below and we will reply within 30 days. You can also uninstall the app at any time to have your store's data deleted.

Shoppers: Reelora holds no personal information about you. Requests about your data in a store, including those Shopify passes to us on a shopper's behalf, should go to that store, which controls its customer data.

9. Children

Reelora is a tool for businesses and is not directed at anyone under 18.

10. Changes to this policy

We may update this policy as the app changes. We will change the date at the top and, for significant changes, let merchants know in the app or by email before they take effect.

11. Contact us

For questions about this policy, privacy requests or complaints, email info.reelora07@gmail.com.